David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under ...

Get ready for the AI Slop-er Bowl! After nearly 13 years, the Svedka Fembot — a busty breast-plated robobabe who’s a favorite among nostaglic and, uhh … thirsty fans — has returned to the Super Bowl ...

The ad in question is 30 seconds long. Set to a remix of Rick James’ “Super Freak,” it features Svedka’s Fembot character, which repeatedly appeared in the brand’s early 2000s advertisements, dancing ...

Svedka vodka will use artificial intelligence to feature its old “Fembot” mascot in the brand’s first Super Bowl commercial. Privately owned spirits company Sazerac, which acquired Svedka from ...

Cherry limeade is one of those flavors that signals summer is near. Tangy, sweet and refreshing, it’s a fun, nostalgic flavor that’s as deliciously satisfying to sip as it is to eat. If you haven’t ...

Constellation Brands will sell Svedka vodka to Sazerac. The deal is expected to close in the coming months, but no transaction details were disclosed. Sazerac is a privately-owned, New Orleans-based ...

Svedka Vodka wants consumers to live more in the moment with the launch of a limited-edition branded flip phone, according to a press release. The Svedphone channels the Y2K era with a chrome-blue ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Svedka is updating an old marketing concept after a ...