Colorado's Rovr has reimagined the cooler, going well beyond the tough, bear-proof roto-molded construction so common on the market these days. It calls its cooler an "all-terrain attacking, ...

If you are in the market for a rugged wheeled cooler box you might be interested in the RovR RollR 60 which has used previous technology to take the cooler to the next level of ruggedness offering up ...

In the spirit of transforming your daily life and shaking up your routine, Rovr has released the Travelr 30, a new soft cooler designed to fit another cooler inside of it. Unnecessary? Hardly.

Boulder-based RovR, was started by Tom DeFrancia, in September of 2016, and the summer of 2017 is when the cooler maker expects things to get hot. What got you started with coolers? It’s interesting.

Given the rise of thick-walled, grizzly-proof coolers that keep ice frozen for days on end, it’s easy to forget that smaller options do exist. Besides, many of us don’t need ice to stay solid for more ...