LA CROSSE (WKBT) -- Rotary Lights will launch its Friday food drives this week, calling on community members to donate non-perishable food items to help local families in need. The food drives begin ...

While the holiday season is over, the holiday spirit continues to keep people in the La Crosse area from going hungry. The annual Rotary Lights display collects food items, which are now filling the ...

When news of La Crosse community icon Pat Stephens passing broke, the lights across the region dimmed as the countless people touched by his decades of community service mourned his loss. But it was ...

Friday marks the grand opening of the Rotary Lights display, the food drive that has brightened La Crosse’s Riverfront Park every holiday season for over 30 years. The five-week event includes dozens ...

Each winter, the Rotary Lights display at Riverside Park in La Crosse, Wisconsin, draws diverse visitors from many states to experience more than 3 million lights, a 140-foot Christmas tree and a host ...

After a day of feasting and family, for many folks its time to bundle up their kids and head downtown to witness the opening ceremony and parade of Rotary Lights.