The Rolex Daytona, specially crafted for the Rolex 24 At Daytona class winners each year, is one of the most coveted trophies ...

Rolex’s strategy of maintaining strict control over its distribution channels has made it nearly impossible for the average consumer to purchase a brand-new model directly from authorized dealers.

No other name in watchmaking carries the clout of Rolex. It’s not just the logo; it’s the consistency, the legibility, the calm refusal to follow trends. Over the years, a handful of models have stood ...

Among hyped releases like the Land-Dweller, Rolex also debuted a brand-new bracelet at Watches and Wonders Called Settimo, the bracelet has rows of seven links and lacks fitted end links At launch, ...

Rolex doesn’t have to do much to dominate coverage of any show of luxury watch introductions – one little tweak of an iconic case design is usually enough to break the internet. But Rolex earned its ...

We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase. The Crown typically raises prices on its watches at the start of each year to keep pace ...