As people have begun taking off their masks and seeing new faces among their neighbors, the Aspen-Snowmass brand recently unveiled a fresh take on its logo. The timing was serendipitous, as it was ...

When Aspen Skiing Co. teased its new logo on social media last week, several observers said they had to call a spade a spade. What they saw was the Ace of spades from a deck of cards. Skico chief ...