Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Here's everything to know about Super Bowl commercials in 2026, including how much they cost, run time and price history.

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Meta Platforms, Inc. shows strong ad revenue and AI-driven efficiency with a 1.2 forward PEG ratio and growth in WhatsApp ads ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Wall Street cheered the first-quarter earnings results from tech giants like Meta and Alphabet, which both reported strong online advertising revenue. President Donald Trump's tariff blitz is upending ...

Over the decades, many companies have rolled out vehicles as part of their marketing campaigns. It began as a quirky tactic used mostly by small businesses, but gradually morphed into a full-blown ...