ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...
WPP is working with major media companies on the initiative, including Comcast Advertising, Disney, Fox, NBCUniversal, Netflix and Paramount.— This story first appears at TheDesk.net, a premium source ...
The proposed update would help media buyers better understand how bid requests are created and routed across programmatic ...
IAB Tech Lab, the global digital advertising technical standards-setting body, today announced SupplyChain v1.1, a significant proposed upgrade to the OpenRTB SupplyChain Object, commonly known as ...
Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...
Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council When you purchase through ...
DALLAS, TEXAS / ACCESS Newswire / July 14, 2025 / A Parent Media Co. Inc. (APMC), a leader in ad-supported streaming and digital content distribution, is pleased to announce the completion of a ...
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with Viasat Aviation, the in-flight connectivity leader behind Viasat Ads. This ...
Gracenote, Nielsen's content intelligence business, and PubMatic (Nasdaq: PUBM), the leading AI-powered adtech company delivering digital advertising performance, today announced a strategic ...
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...
Although Roku remains the dominant connected TV/streaming distributor platform (now with access to 90 million homes) it has lost open programmatic advertising share to competitors including Amazon ...
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