Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...

Florida State football's defensive end Patrick Payton landed his first NIL deal. Payton is part of a newly launched Powerade marketing campaign titled 'Commitment Takes More.' “I’m just blessed with ...

PURCHASE, N.Y. -- Gatorade filed a lawsuit against Powerade today (April 13). The suit claims that the Coca-Cola-owned Powerade has deceived consumers with several false claims about its ION4 sports ...

A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

PHOENIX, ARIZONA - JANUARY 22: Ja Morant #12 of the Memphis Grizzlies reacts during the second half of the NBA game at Footprint Center on January 22, 2023 in Phoenix, Arizona. The Suns defeated the ...

Following the recent gun brandishing incident, Ja Morant has been suspended by the NBA. The Memphis Grizzlies‘s statement said that the basketball player will not be playing any of the games up until ...

Coca-Cola Great Britain (GB) has signed up Manchester United and England football star Wayne Rooney for a push on its Powerade sports drink around this year’s FIFA World Cup. A 30-second Powerade ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Gatorade, the energy drink for the tough kids on the playground, is ...

Q:During the NCAA basketball tournament, I have seen a Powerade commercial starring LeBron James. He makes several long-distance baskets that seem nearly impossible given the effort he appears to be ...