Apple TV+ is dropping the plus sign for good. On Monday, Oct. 13, the streaming giant quietly revealed that "Apple TV+ is now simple Apple TV, with a vibrant new identity" in its announcement about ...

When Andrew Goetz and Matthew Malin set out to name their unisex beauty brand 16 years ago, they decided to follow in the tradition of successful companies like Johnson & Johnson and Procter & Gamble, ...

Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new identity.” The news was quietly revealed in its press release announcing the ...

Last summer, mobile wireless company Mint Mobile briefly joined the streaming wars. The company ran a commercial introducing Mint Mobile+, offering users a single movie, “Foolproof,” a 2003 comedy ...

An idea that seemed like a real plus when streaming was newer has fallen into cliché. By Tiffany Hsu First there was e. Then came i. Now it’s +. With the proliferation of streaming platforms, the plus ...