Forbes contributors publish independent expert analyses and insights. Ollie Barder covers Japanese pop-culture and gaming from Tokyo. Songs like Flash and Chocolate Disco are sort of quintessentially ...

Perfume is a trio of former classmates: Kashino Yuka (Kashiyuka), Nishiwaki Ayaka (Ā-chan), and Ōmoto Ayano (Nocchi). Kashiyuka and Ā-chan were attending Actors School Hiroshima, a talent-training ...

Ayano Omoto (Nocchi), a member of the techno pop unit Perfume, was born on September 20, 1988, in Fukuyama City, Hiroshima Prefecture. She was a member of the first class of Actors School Hiroshima ...

Renowned for their futuristic sound and the enhanced reality of their hologram-heavy performances, Hiroshima’s Perfume have transcended the boundaries of J-pop. Yuka “Kashiyuka” Kashino, Ayaka “A-Chan ...

This Coachella, the girl group Perfume is making history by becoming the first J-pop girl group to perform at the event, taking the stage on both Apr. 14 and 21. But besides carving space for J-pop at ...

The writer/producer behind Perfume's long run of hits is Yasutaka Nakata, a Japanese DJ and recording artist who has guided a-cChan, NOCCHi and KASHIYUKA to the top of the charts. While compiling a… ...