The confidence gap is the difference between actual ability and how others perceive it. This gap can quietly shape career ...

Forbes contributors publish independent expert analyses and insights. Leadership Strategist Dan Pontefract covers leadership and culture. If you’re looking to solve problems more effectively, the key ...

Para-psychology analyzes situations, experiences, and behavior that are out of the ordinary. Such unusual circumstances cannot be explained in finite terms. Para-psychology has 2 branches: ...

Motion perception plays a fundamental role in our daily visual experience; it is critical for computing the speed and direction of moving objects and controlling our own body and eye movements. Motion ...

Recent sceptical critiques of the evidence for implicit perception 15 have led to increased rigor and methodological creativity in attempts to document its existence. Although controversies remain, ...

When they taught together at Harvard in the late 1990s, psychologist Daniel Simons and his student Christopher Chabris got an idea for a new experiment testing how the brain processes visual ...

An optical illusion is a visual phenomenon where the brain misinterprets what the eyes perceive, creating a false or ...

All of marketing is a battle of perception, not products. More specifically, marketing is about positioning your product or service in a positive light in the minds of the customers you want to reach.

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Why are gourmets seemingly able to detect subtle nuances in taste that others miss? Researchers at Tohoku University have ...