Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're debuting in Star Wars Lego sets this spring and we got an early look at CES 2026.

Since modern Lego bricks debuted in 1958, their color scheme has undergone a transformation from just a handful to more than 110 at the peak in 2004. The palette has evolved, grown and shrunk over the ...