Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Frederick Vallaeys’ route into PPC started with a student side hustle, not a career plan. While at Stanford in 1998, he spotted a resale opportunity in used Blockbuster video cassettes and needed a ...

Find out how marketing executives view AI search and its rapid growth in the digital landscape of search engines.

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Google’s AI Overviews feature marked its first birthday this week. The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI ...

For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads ...

Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he ...

"Should I focus on organic marketing or invest in paid ads?" I get this question all the time from both startup founders and small businesses owners I mentor, train or help at my agency. Many of them ...