Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, ...

Strategic acquisition brings world-class SEO/AI/PPC reporting software platform and international expertise to leading white-label digital marketing software platform Semify, a leading white-label ...

PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data ...

In 2025, managing paid search isn’t just about adjusting bids or split testing ad copy. It’s about navigating a complex, data-rich environment where performance depends heavily on the supporting tools ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

SpyFu is a cost-effective SEO and PPC analysis tool that excels at competitive intelligence. Its comprehensive historical ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.