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Oral-B’s new iO10 electric toothbrush is absurdly luxurious – and already on sale

Oral-B’s iO line is its latest range of electric toothbrushes. iO brushes feature linear magnetic drive technology, using ...

Oral-B goes for gold with new iO electric toothbrush – but the price will shock you

The catch? The Oral-B iO10 Lunar Gold doesn’t come cheap. In fact, it has an RRP of £800 – yes, really! Currently at Oral-B, ...