Scott Lerner is CEO at Better Choice Company, a growing pet health and wellness company, with 20+ years of experience in the CPG industry. No matter how you look at it, we are in a challenging and ...

To successfully sell omnichannel communication campaigns to marketers, brand owners, and c-level executives, commercial printers need to invest in the business development, sales strategies, and ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Every department (or agency) that specializes in a particular ...

Since the early twentieth century, competition policy has sought to create level playing fields within the physical marketplace. Recently, antitrust has become a hot button topic on the global stage, ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

In retail — as in so many industries — omni-channel is a baseline customer expectation. Once cutting-edge, now being able to offer consistent, personalized service across in-store, online and mobile ...

Salesforce's telephony partners can now implement external routing directly in Salesforce Omni-Channel. In the Summer 2017 release customers can request to have this feature enabled, and have their ...

The pandemic’s disruption of the retail industry has driven a lot of change over the past 15 months, from an increase in online shopping to the rapid adoption of omnichannel fulfillment options. And ...

CVS Health aims to shut about 900 CVS Pharmacy drugstores over the next three years under a strategic plan to sharpen its focus on omnichannel health care. With the move to shrink its retail footprint ...

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The result? The best practices employed by the ...

In the past, customer loyalty was earned with a friendly smile at the corner store. Today, it’s all about the ease of clicking “add to cart” from the comfort of your living room. Recently, ...