New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie. Old Spice gives the gift of ...

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the past year, ...

Every once in a while, a commercial is so unique, in-your-face, humorous or just plane out there that it moves beyond simply shilling a product and heads straight into the pop culture zeitgeist. Now, ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Chris Hemsworth may be the real Thor, but his brother Luke Hemsworth is reprising his campy turn as the character from Thor: Ragnarok for a series of Old Spice commercials ahead of the release of Thor ...

New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand ...

Old Spice Muscle Music from Terry Crews on Vimeo. Say this much for Terry Crews: The way this guy’s career is going, he’ll never get pigenholed into any one type of role. The versatile actor is taking ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. The '80s is having a moment. Marketers from Kraft ...