Add Yahoo as a preferred source to see more of our stories on Google. In honor of Latinx Heritag e Month, it’s time to learn about a Latina-founded brand you can shop right at Nordstrom: Nopalera.

Going back to the summer of 2019, Sandra Velasquez, the CEO and founder of Nopalera, a luxury, clean body care brand, visited with family in San Diego, Calif. while in between jobs. During this time ...

Ideas are cheap. Execution is expensive. And sometimes it takes putting people in uncomfortable positions to really get the mind going. That is what happened to San Diego-born Sandra Velasquez.

It started with a daring statement. “I want to build a high-end Latina brand that’s going to sit on the shelves of Barneys,” Sandra Velasquez asserted to her branding designer during the early stages ...

SAN ANTONIO — Like many Latinos, Sandra Velasquez, grew up with nopales. "I'm from San Diego, California, originally, my parents are Mexican," Founder of Nopalera, Sandra Velasquez said. "Here in San ...

SAN ANTONIO, March 24, 2026 /PRNewswire/ -- Nopalera, a San Antonio-based premium beauty and lifestyle brand founded by Sandra Velasquez, has closed a $4 million funding round led by Morgan Stanley's ...

In honor of Latinx Heritag e Month, it’s time to learn about a Latina-founded brand you can shop right at Nordstrom: Nopalera. Born near the U.S.-Mexico border to Mexican immigrant parents, Nopalera’s ...