In the world of professional basketball, a player’s influence stretches beyond their performance on the court. With lucrative endorsement deals, NBA stars elevate their personal brand, particularly ...

Eleven games into Michael Jordan’s illustrious career, he donned a pair of sneakers that changed the game forever. Originally featuring the Chicago Bulls’ black and red combination, the Jordan 1s have ...

Many NBA players earn huge amounts of money not just from playing basketball but also through sneaker deals. These deals can sometimes bring in more income than their team salaries. Sneaker companies ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. When Isaiah Stewart of the Detroit Pistons heard Xero Shoes was ...

Rankings, pictures, and shopping information for the ten best basketball shoes worn during NBA games on Christmas Day 2025.

It was this time last year that Skechers stormed the NBA by signing top players and unveiling two new basketball shoe lines. Fast forward one year and the brand has moved onto the second phase of its ...