Muscle cars often fall into two neat camps: the bare-bones bruisers that ruled drag strips, and the plush cruisers that leaned more toward boulevard posing. Mercury's Cougar refused to pick a side. It ...

It's all about the marketing! Yep, the job of any auto manufacturer is to get the customer salivating over its latest car, and preferably a more highly optioned one. For Chevy it might be the Camaro ...

Do you ever wonder how certain people buy one car and keep it forever? Me also, and this 1968 Mercury Cougar XR-7 is one of those rare machines that seems to bend the years out of shape. Showing just ...

This custom 1968 Mercury Cougar as a fastback gives a glimpse of what could have been but wasn’t. Perhaps back in the day it was understood that only the Mustang could have such a design, but one has ...

Know what? That's fine by us. This gorgeous 1968 Mercury Cougar is the perfect antidote to restomod muscle car one-upsmanship. And it's exactly what a Cougar should be. See, the Cougar was always the ...

We’ll openly admit that not every SEMA build is our cup of tea. But this? A tastefully resto-modded 1968 Mercury Cougar with a 460-horsepower Ford Mustang V8? Yeah, this is right in our wheelhouse.

Wisconsin-based hot rod builders Ring Brothers are known for their resto mods. Mike and Jim Ring specialize in taking old cars and revitalizing them with modern components. Their latest project is a ...