The explosion in synthetic materials in the tackle business hasn't diminished the demand for a key ingredient in one of Mepps' most popular offerings -- natural squirrel fur used to dress the ...

If you want to make money by hunting, you have a couple of choices. One -- get yourself a TV hunting show. Two -- shoot a bunch of squirrels and send them to the Mepps fishing lure company in Antigo, ...

We're usually mean fishing t-a-l-e-s when it comes to telling stories about our fishing exploits. But, this time, we're talking fishing t-a-i-l-s. Mepps, the company known for making hair-covered ...