You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

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In the information age, and especially in the midst of the coronavirus pandemic, it may seem like every tried-and-true business standard of the past has been replaced or updated in some way. But there ...

Answer: A positioning statement is simply a formal statement depicting how you want your target segment to perceive you. In essence, then, it is a promise to the target segment that you will provide ...