The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive ...

Social media has become an important part of people’s daily lives. It plays an important role in shaping how we connect, interact, and communicate with others. Through social media, other industries ...

Digital marketing basics is an essential skill for leaders and non-management professionals, regardless of being actively involved in the marketing department or not Digital marketing is one of the ...

Effective social media content has the power to shape first impressions and influence buying decisions long before a lead ...

According to a new study by Social Media Examiner, prepared by Michael A. Stelzner, social media has gone mainstream. And for businesses it represents an unprecedented marketing opportunity that ...

Market research provides businesses with valuable insights into their competitors, customers and industry trends. Do it well and you can spot new opportunities before your competitors. You’ll also be ...

Lexalytics®, a leader in cloud and on-prem text analytics solutions, announced the availability of the Pharmaceutical Industry Pack, created to meet the specific needs of market research, social media ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...