The Mahindra Thar has always been a very popular vehicle with modifications and aftermarket parts. In fact, that has almost been the very essence of the Thar for the longest time. With the new ...

The second-generation Mahindra Thar has been one of the most successful vehicle launches in India in recent memory. Within a couple of months of being launched, Mahindra had to increase production by ...

The second-generation Mahindra Thar is one of the few cars available in the Indian market that cater to petrolheads, not just commuter buyers looking to go from A to B. It’s a lifestyle SUV, a capable ...

In more formal language, the term genericization means a brand name that is commonly used to describe a whole product segment. In the automotive world, the name Jeep is often used to describe any type ...

Mahindra just launched its new Roxor, a side-by-side that looks incredibly similar to an old Jeep. But it's not just the looks; the hardware is very Jeep-ish, too. Let's take a look. After looking at ...

The interim finding issued by the USITC last fall had to be confirmed in order to be enforced; that's what has happened this week. The new findings support the previous interim decision, confirming ...