The Hollywood Reporter

No lazing around

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...
The Hollywood Reporter

Media exec puts kids on healthy track

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...
entertainment.ie

Magnús Scheving

Magnús Örn Eyjólfsson Scheving (born 10 November 1964) is an Icelandic writer, entrepreneur, producer, actor and athlete. He is the creator, director, and star of the children's television show ...
Los Angeles Times

Zany ‘LazyTown’ puts fitness into play

Professional athlete, aerobics guru and business mogul Magnus Scheving, founder of a children’s entertainment empire in Iceland, has partnered with Nickelodeon in the creation of a new Nick Jr. series ...
Reuters

"Bing bang" goes on in Iceland's "Lazy Town"

GARDABAER, Iceland (Reuters) - On a quiet Sunday in the "Lazy Town" warehouse, the man many of the world's children know as Sportacus was working up some optimism for Iceland. "The Icelandic people ...
The Drum

Lazy Town

If you have not already heard of LazyTown, the new kids’ TV series, then the chances are you will in the not too distant future. Because the TV show is already taking the US by storm. In fact, within ...