In the 21st century, advertising in print or in digital magazines may seem pointless. Television reaches millions more consumers. Advertising on your website costs less than on TV. And aren't ...
You want people to trust that the information in your magazine is reliable and objective. You don't want them to think that advertisers are influencing the editorial content of your publication. To ...
SAN FRANCISCO—March 1, 2010—The leaders of five major magazine companies—Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and ...
There are so many sayings that deal with size: good things come in small packages, quality over quantity, etc. While these idioms are often used for sexual excuses I am, however, going to apply this ...
Circulation is only half of it. Magazines continue to reel from a sustained ad downturn. All this makes it a fine time to hear the state of the industry from Hearst Magazines President Cathleen Black, ...
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