Weaved into bracelets, owls and even fish, the new rubber band obsession, which started as a playground toy, is fast becoming the latest fashion fad. Loom bracelets seem to be this year's must-have ...

Rainbow loom bands – small elastic bands that can be woven into anything from friendship bracelets to animals and keyrings - are the latest kids’ craze But the most ambitious creation so far is a full ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Forget bracelets. A New Jersey artist is designing intricate critters on her pegged loom – and melting hearts along the way Sandra Sobieraj Westfall is a former national political correspondent, ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...

Rainbow Loom® is the official trademark of the popular children’s toy that won the 2014 Toy of the Year (TOTY) Award in the United States. It’s the invention of ...

Parents who are sick of vacuuming up the little blighters from under the sofa have US entreprenur Cheong Choon Ng to thank. His daughters were fond of making bracelets by weaving elastic bands over ...

Eight-year-old Mimi explains why she loves loom bands and demonstrates the basics Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with ...

Why are "loom bands" one of the most popular toys in the world at the moment? In this era of babies playing with tablets and young teenagers living and breathing social media, it seems curious to find ...