Similar products and extreme competition within the cosmetics industry often requires a marketing mix more closely resembling 4 C's than it does the traditional 4 P's. The 4 C's model, which reflects ...

NEW YORK--(BUSINESS WIRE)--Bantam Live, a leader in web-based collaboration workspaces with "social CRM" and Facebook-like "activity streams" for small businesses today unveiled its latest advertising ...

In the 16 years that Paula Begoun has been the self-created consumer advocate for the $40 billion cosmetics industry, she's had her books reviewed exactly once by a major fashion magazine. Given that ...

New guidelines have been introduced for cosmetics advertising. The Finnish Consumer Agency and the Finnish Cosmetic, Toiletry and Detergent Association have together come up with the new rules of the ...

This Lipstick Day, Oriflame India, direct-selling Swedish beauty brand is inspiring Indian women to embrace who they are with its #WearYourBold campaign. The brand believes that women should be ...

I won this Guerlain lipstick advertisement from 1937 in an online auction for $15. I was immediately drawn to the stunning artwork, and I’d been a fan of the Guerlain brand for more than a decade.