Interest in everything related to Western fashion is driving up demand for denim clothing such as skirts and dresses, according to San Francisco-based Levi Strauss. The frenzy comes as Western wear ...

Queen Bey is giving Levi’s brand a lift. Beyoncé’s hit country album “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim on denim on denim ...

In a lyric on her latest album, Beyoncé sings “denim on denim, on denim, on denim.” Levi Strauss shoppers are taking that advice to heart. Levi Strauss executives are ecstatic. Western wear is booming ...

While Levi Strauss & Co. prepped its fashion-forward Beyoncé Cowboy Carter collection, its designers were quietly working on functional staples for real cowboys. Like a lot of retailers, the San ...

Good morning. Both denim and Western fashion trends are dominating popular culture this year. And Levi Strauss & Co., which has been a retail mainstay for more than a century, is doubling down on its ...

Levi’s is going to infinity and beyond with its latest pop culture collaboration. To mark the 30th anniversary of “Toy Story,” the denim brand has teamed up with Disney and Pixar for a limited-edition ...