First, what is the goal of a landing page? Simply put, it is to convert a website visitor into a lead by capturing contact information in a form. When it comes to landing page optimization, there’s no ...

Keep reading and you’ll find out. To be honest there are some dozens of elements and landing pages best practices to be taken into consideration, a mix of psychology melt with prospect’s expectations ...

Ten years ago, having a landing page video was a high-end novelty. In 2018, there’s no doubt having a landing page video means increasing your chance of converting. In fact, having a landing page ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

This is why landing page best practices exist – to boost conversions. That’s why this post brings you 15 of these tips in detail, covering everything from how the ideal headline formulas to how to ...

Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

It takes a lot of work to get people to your site and its landing pages—SEO, paid search, banner ads, email marketing, social media, word of mouth … However you get them, it takes time, money, and ...

Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Landing pages are integral parts of online marketing for businesses. It’s the first thing potential customers see when clicking ads or search engine result links. The primary purpose of landing pages ...