Iconic toy brand Lego’s global campaign for the holidays this year continues its superhero theme to promote the “Play Is Your Superpower” platform as the company encourages prioritizing play in ...

UPDATE: LEGO has now officially unveiled its highly-anticipated The Legend of Zelda: Ocarina of Time — The Final Battle set, and detailed its interactive elements. Amid the ruins of Hyrule Castle, the ...

For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to toss ...

I wasn’t the biggest fan of either Guerilla Games’ Horizon: Zero Dawn or Horizon: Forbidden West. Perhaps I was tired of that style of open-world games stuffed with so much content that it felt more ...

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. Families ...