From airport looks to music videos, K-Pop stars as idol brand ambassadors are leading the charge in global Korean fashion ...

K-pop quintet Itzy has landed in the U.S. Since their formation in 2019, Itzy — Yeji, Lia, Ryujin, Chaeryeong and Yuna — have been a strong force in the K-pop world with lyrics about self-love and ...

If there’s one thing K-Pop idols know how to do best—apart from dropping addictive tracks—it’s serving iconic looks. In 2025, Korean streetwear has completely taken over TikTok, Instagram, and ...

Around 8,000 people turned out to the Mall of America on Saturday to see K-pop-style girl group KATSEYE perform. The Los Angeles-based group, which has amassed a global fan base since debuting in June ...

Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. South Korea has been dominating the global pop music scene for ...

Seoul, South Korea - Crowds enjoy the Myeong-Dong district at night. The district is known as one of the main shopping and tourism areas. K-pop fans are packing their bags. Since the release of ...

One of 2025's biggest hits, spending eight weeks atop the Australian chats, is by a fictional K-pop group. HUNTR/X and their global chart-topper Golden is lifted from the Netflix animated musical KPop ...

The genre peaked in terms of global awareness with “KPop Demon Hunters,” while the industry’s most promising new act was ...