Negative keywords can help you refine your keyword list and filter out unwanted traffic for your paid-search campaigns. Excluding specific words or phrases that aren't relevant to your product or ...

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly. Evaluating and optimizing your lists on a regular basis keeps your content high up ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound After you’ve created ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...

Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks. Some form of keyword research is still one of the first things SEO ...

Everybody is talking about keyword clusters. At the core, it’s pretty simple – group related keywords together. Sounds easy, right? Some free tools walk you through some basic Natural Language ...