Jaguar introduces the S-Type on Oct. 20, 1998, at the Birmingham auto show in England. The rear-wheel-drive sedan, built on a new platform shared with Ford Motor Co.’s Lincoln LS and Ford Thunderbird, ...
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A look back at Jaguar's history — from a sidecar company to James Bond villains, to the latest rebranding controversy
Luxury British carmaker Jaguar has come a long way from its humble beginnings in the early 20th century. The company's founder started making motorcycle sidecars in the 1920s before creating the first ...
Lou is a freelance journalist and content writer with a focus on the automotive world. After graduating from Coventry University (Automotive Journalism MA) in 2020, she worked in automotive e-commerce ...
A little over a week since it broke the internet with its new logo reveal, the heritage luxury car brand Jaguar has taken to Miami to unveil a vision for its future that is by its own admission ...
Jaguar’s Type 00 dares to polarize as it reinvents the brand’s future. Following an advertisement that elicited derision, snarky videos, and lots of commentary, Jaguar Land Rover unveiled its Jaguar ...
Sir William Lyons said that a Jaguar should be “the copy of nothing,” and this simple instruction might be his most significant and lasting bequest to the car company he founded. It is the perfect ...
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