WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

AI, ATSC 3.0, watermarking and other technologies are helping linear and streaming media deliver more engaging, outcomes-based campaigns. A group of broadcast advertising leaders from Gray Media, ...

The digital advertising industry has always been good at reinventing itself. But as the Interactive Advertising Bureau (IAB) ...

Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of directors, the organization announced. General Motors’ Shenan Reed, that ...

Opinions expressed by Entrepreneur contributors are their own. Marketing has become a billion-dollar business across the United States. Statistics show that companies spent more than $250 billion on ...

Surveyed list with the following information points: Number of interactive marketing employees, number of local employees, interactive marketing percentage of 2023 revenue, partial list of clients, ...

Interactive audio advertising allows listeners to respond to ads in real time, whether through voice commands to smart speakers, clickable overlays on streaming apps, or companion notifications sent ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Mobile ad revenue is on growth hormones. New estimates from the Interactive Advertising Bureau (IAB), IAB Europe and IHS Technology clocked global mobile advertising at $19.3 billion in 2013 — nearly ...