Today's insurance marketing solutions require more than just persuading new customers to choose your company for their life, health, auto or home insurance policies. You can no longer set up a new ...

The insurance industry is saturated with national brands making a lot of noise, making it tough for local insurance agencies to be heard by consumers. Smart marketing strategies are necessary so that ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Consumers are bombarded with misleading advertising for Medicare Advantage and other health plans. Insurance regulators are taking action to identify and combat the improper marketing of these health ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Charney is responsible for spearheading the marketing ...

WORCESTER — Two century-old Worcester businesses, Insurance Marketing Agencies and Bullock Insurance Agency, have merged. The partnership, signed Feb. 1, will operate under the Insurance Marketing ...