It’s important for customers and potential customers to be familiar with your brand if you want to attract and keep their business. It’s just as important to protect your brand by consistently ...

If your brand’s fortunate enough and works hard enough at service and engagement before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers.

Customer service sets great businesses apart from the rest by ensuring buyer satisfaction. Happy customers are often repeat customers, requiring no additional cost-of-acquisition expenses. Keeping ...