If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

This is a great question, not just because the answer is “it depends,” but because it’s one many SEO professionals seem to be confused about. Before we dive in, we need to understand the differences ...

Using 301 redirects is crucial when permanently moving an old webpage to a new URL. They will ensure a positive user experience by instantly connecting users to the content they are looking for, even ...

Don't get fancy with your HTTPS site migration. Keep it simple and consistent, and use 301 redirects, says Google. On a webmaster video hangout yesterday, Google trends analyst John Mueller strongly ...

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects. The truth is, a 301 redirect and a ...