You know you’re supposed to “build an audience before you launch.” Every founder hears that advice. But when you actually sit down to do it, the reality looks like this: an empty landing page, a ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Why relevance — not reach — is the key to building a powerful media contact list How to connect with the right journalists without spending a fortune on PR tools If you want to get featured in the ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

If you want to get featured in the media, you need a solid list of journalists to pitch your story to. But here's the thing: this is not a numbers game. Relevance matters far more than volume. Instead ...