Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...

Marketing in dysoptimistic times, AI takes over Super Bowl ads, Ilia Malinin goes for marketing (and Olympic) gold.

Today’s CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organization’s ...

Plus, why acquiring new customers are not the best way to growth.

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...

AI is reshaping how every industry operates, and marketing is at the center of that transformation. For CMOs, the conversation has shifted from what AI can do to what AI can deliver. Because although ...

Modern businesses are increasingly turning to fractional CMOs as a practical alternative to traditional executive hiring. These leaders charge lower rates per hour, giving you access to marketing ...

Culture isn’t soft power. It’s the system that transforms marketing from a cost center into an engine of business results. When Peter Drucker said, “culture eats strategy for breakfast," he referred ...

Researchers developed a CMOS platform that reads 32 graphene sensors in real time, enabling detailed mapping of fast, ...