Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Just weeks after the premiere of popular gay hockey romance series "Heated Rivalry," star Hudson Williams' extensive skincare routine has gone viral. In a now-viral video for The Cut, the 24-year-old ...

(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...

TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on skin care and light makeup to maintain a healthy-looking glow. The expansion ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

What’s the difference between the best beauty products for men and your everyday grooming gear? It may seem like a question of semantics, but I’d like to pose a meaningful distinction. If you want to ...

Just weeks after the premiere of popular gay hockey romance series Heated Rivalry, star Hudson Williams’ extensive skincare routine has gone viral. In a now-viral video for The Cut, the 24-year-old ...