Finding the right electric guitar online requires different approaches depending on your skill level, with beginners needing more guidance than professionals. Specialized music retailers like Sam Ash ...

Guitar Center is unveiling a new shopping companion mobile application that capitalizes on music customers’ tendency to want to test out products in-store before they purchase them. The app is ...

THE SEARCH for the correct electric guitar is not a matter of price or appearance, but rather a question of finding the perfect feel, tone, and construction that aligns with personal playing goals.

Apple has never actually sold all-out musical instruments directly before, but the company has partnered up with Fender to bring a full-size iOS-enabled Squier Stratocaster guitar to Apple's online ...

During a lunch break on a recent weekday, dentist Mark Harris gleefully hops onto a makeshift stage in his rehearsal space and plugs in his treasured American Deluxe Stratocaster. “With a maple fret ...

Mod Shop is Fender’s new online space where customers can create their very own custom guitar. The platform improves on the brand’s previously launched “American Design Experience,” which offered ...

In this flashback video that recently resurfaced on Guitar World, Conan was looking for a way to save a few bucks. So he took the surefire approach for finding instruments on the cheap: he went to ...

I'm puzzled that I even need to write this as no one from Guitar Center has yet to reach out to me to attempt a resolution. One star is too many in this case. I recently ordered and received a used ...