“Western Gothic is a mix of dark and moody decor and colors with classic western motifs, like cowboy boots and cattle,” says Bethany Struble, a lead designer at Totum Home. This style blends a few ...

Scroll through your feed, and you’ll see it. A bit of country, a bit of rock ‘n’ roll, and a whole lot of mood. Meet Western Gothic, the aesthetic blending prairie romance with gothic glamour that’s ...

Wedding-related searches on the social media platform reveal some surprising new themes Erin Clack is a Staff Editor for PEOPLE. She has been writing about fashion, parenting and pop culture for more ...

On TikTok, Instagram, and Pinterest, a hashtag is increasingly intriguing and fascinating: #SoftGoth. This makeup trend, which reinvents the dark aesthetic by making it more subtle and romantic, is ...

2026 beauty is bold, expressive and unapologetically imperfect. From goth makeup to sparkles and smoky liner, here’s what’s really coming next. As we close 2025 out, it’s clear that makeup has been ...

The weddings world is being shaken up by some surprising new trends. According to Pinterest's 2024 Wedding Report, today's brides and grooms are passing on timeless traditions to embrace new visions ...