Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Is the web thriving or faltering? Google has an unexpected take in a new legal filing. Google is heading back to court soon in hopes of convincing a judge that it should not have to split up its ad ...

If you’ve been enjoying the lack of advertising in Google’s new “AI Mode”, which replaces conventional web searches with a ChatGPT-style conversational interface, then I have bad news. Users are ...

A federal judge ruled today that Google is a monopolist in some parts of the online advertising market, marking the second case in a year where the company was found to have violated US antitrust law.