Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling. AI Mode in Search now supports ...

Google isn’t planning to take a cut of purchases made through its Gemini AI chatbot and search results. Instead, it plans to ...

Google on Thursday announced new AI-powered shopping features for Google Search (AI Mode) and the Gemini app that will be available to users right in time for the busy Black Friday and holiday ...

Google’s announcement marks the first major advertising experiment within AI search, as tech companies race to monetize their ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Google seems to be testing renaming the Shopping tab in Google Search from Shopping to "AI Shopping." Maybe the results in the new AI Shopping tab are more AI-driven? This test was spotted by Sachin ...