A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again. Google is ...

Experiments appear to confirm that ChatGPT may be using Google's search results as a fallback when Bing doesn't have a page indexed. Aleyda Solís conducted an experiment to test how fast ChatGPT ...

Faced with mounting backlash, OpenAI removed a controversial ChatGPT feature that caused some users to unintentionally allow their private—and highly personal—chats to appear in search results. Fast ...

Aleyda Solís, SEO consultant and founder of the boutique consultancy Orainti, conducted an experiment to test how rapidly ChatGPT could index a newly created web page, but discovered more than she had ...

A new Backlinko test adds fresh fuel to speculation that ChatGPT Plus may be relying on Google Search, at least some of the time, to surface web content. Backlinko’s “sting” experiment appears to ...

Update 7/31/25 4:10pm PT: Hours after this article was published, OpenAI said it removed the feature from ChatGPT that allowed users to make their public conversations discoverable by search engines.