UPDATE: Matt Cutts says Google is "improving our analysis of the link structure of the Web" and has "begun minimizing the impact of many Googlebombs. Now we will typically return commentary, ...

There was once a time when there was no SEO metric more important than PageRank. You could buy it. You could sell it. And that was the problem Google created for themselves when they gave us pesky ...

I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is a waste of PageRank and a diminution of ...

For years and years, Google has been trying to get away from having webmasters and SEOs focus on their PageRank score. They finally killed off toolbar PageRank a year ago but now, time and time again, ...

Jakob Nielsen says it like it is, not how people want to believe it is. His “Search Engines as Leeches on the Web” post from earlier in the year is a must-read cutting-through-the-hype antidote to ...

Michael Gray explains why PageRank sculpting is important. He explains that Google has downplayed the use of PR sculpting but it seems that it's working pretty well for some people. Using an analogy ...