Google Ads’ new diagnostics tool helps advertisers catch data connection issues early, protecting conversion tracking and ...

New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...