"By coercing advertisers to use AdX and by cutting off rival ad servers' access to that advertiser demand, Google destroys ...

Google had agreed to sell its AdX advertising marketplace to pacify the European Union (EU) but the idea was rejected as “insufficient”. It appears every party involved, wants Google to do a lot more ...

The fate of the open web will be decided on who controls the data that drives monetization and the AI that determines ...

Google, the leader in search and online advertising, is facing multiple ongoing investigations and lawsuits from various government agencies for alleged antitrust violations, and has proposed selling ...

Google is fighting the Justice Department’s demand to sell its AdX exchange, saying it would be risky and complex. A judge ...

More competition between SSPs and ad servers should be a boon for publishers in the long term. But publishers will feel some growing pains if there is a sudden disruption in Google’s ad payouts or if ...

Sam Cox, former VP Global Partnerships at MediaMath, has moved to Google as group product manager for AdX Buy Side and Policy, Real-Time Daily has learned. A Google spokeswoman confirmed Cox’s new gig ...

Google has again been sued in US federal court by a web publisher alleging that the search giant does not refund advertisers when it discovers they have spent money on "invalid" clicks, and instead ...