Gatorade has launched its newest television ad of 2013, “Fixation.” Following the debut of “Lightning Bolt” earlier this year, the new spot continues to tell the brand’s story that the right fuel is ...

TEL AVIV, Israel--(BUSINESS WIRE)-- Today, impacX (TASE: IMPC.TA), the Internet of Packaging company that provides a full end-to-end connected experience for water, vitamins, supplements and CPG ...

The State-of-the-Art Gatorade Sports Science Institute Joins PepsiCo's R&D Center of Excellence in Valhalla, NY to Strengthen a World-Class Campus for End-to-End Innovation For more than three decades ...

Gatorade is getting into the supplements industry with branded gummies. The Chicago-based, PepsiCo-owned brand announced the product today as part of a range of revamped existing products including a ...

The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

Gatorade has a history of serving athletes. Beginning in 1965 as a University of Florida football experiment to replenish carbohydrates burned during exercise, Gatorade has always kept its athletes as ...

Gatorade is bringing back a retro campaign concept, but with creative elements revamped to fit the world of “Stranger Things,” per details shared with Marketing Dive. The PepsiCo brand is dusting off ...

ANKENY, Iowa--(BUSINESS WIRE)--Casey’s and Gatorade® are partnering this fall to Fuel Sports for All through a promotion with giving back at the heart of it. The two companies have joined forces to ...

As the NFL kicks off another monumental season, Gatorade, the world’s leading sports drink, is shaping the future of football with its latest campaign, “You Know We Got ‘IT’.” The campaign, a revival ...

Gatorade offered a moving sendoff to JJ Watt, the Wisconsin native and NFL star who retired after the 2022 season. A commercial touting Watt's partnership with the sports beverage and highlighting the ...

Gatorade is releasing limited-edition merchandise co-designed by college basketball megastar Caitlin Clark. The Iowa women’s basketball player landed an NIL deal with Gatorade in December 2023. Now, ...

WNBA All-Star weekend is a celebration of the league's growth, but also a reminder of the game's incremental progress-and Gatorade has the game film to prove it. In its newest campaign, "Let Her Cook, ...